Work

Work

In my creative writing, I like to explore the human experience in all its facets. Through stories, I hope to make the abstract more tangible. Much of my writing zooms in on the individual to try and discover something about human nature—whether that relates to how we give meaning to life or why we make certain choices. I was a finalist in the 47th New Millennium Writing Awards and in one of Script Pipeline’s contests. My work has appeared or is forthcoming in various outlets, including Pipeline Artists, Script Magazine, Thrive Global, and Daily Philosophy.

 

Articles, interviews, and essays

 

I’m currently working on a novel. In between, I write shorter pieces like these:

 

 

Video interviews with professional storytellers

 

For some articles, I interview professional storytellers about their approach to the craft, their philosophy of life, and their perspective on today’s writing landscape. Watch the video interviews here.

 

Online seminar for Pipeline Artists

 

With roots in writing, storytelling, and the social sciences, research is ingrained in my being. In July 2023, Pipeline Artists asked me to host an online seminar on researching stories. You can watch the preview of this Symposium session and order the on-demand version here: How to Enrich and Speed Up Your Storytelling Process Through Research.

 

Short scripts

 

Clients often ask me to help them create documentaries and short (animated) videos that support their storytelling projects. Here’s an example of a short video script I wrote for LearningStone. It was used in a blog post, among other things.

 

There are many other places where you can find my writing, both online and offline. Much of my work has been published under the names of thought leaders and subject-matter experts.

 

Sometimes I work with clients one on one. Other times I work with entire teams. I love creative collaborations and enjoy joining forces with like-minded people. I firmly believe that by combining different areas of expertise, you can create something that exceeds the sum of all parts.

 

For a small selection of the clients I’ve worked with and projects I’ve worked on, have a look at my business website, Key Copy & Content.

 

To give an idea of the types of projects I take on, here are a few descriptions of projects I’ve worked on in recent years.

A story of empowerment

One of my favorite clients is a leading Microsoft partner that is all about innovation. Within a few years, the company grew from dozens to hundreds of employees (and counting). It has a division that actively recruits people who have great potential but don’t get a chance in the labor market because they’re not deemed fit to work, even though they really want to find a job. When hiring them, my client provides these individuals with everything they need to develop their skills — from training to special equipment.

 

To communicate this division’s story, I’ve written a range of articles and short documentary-style video scripts. When I sat down with the CEO, the program director, and the head of marketing to brainstorm the right angle, we agreed we wanted to avoid a self-congratulatory tone or make this come across like a charity project. Of course we all support charities, but the whole point of this program is to empower people who want to be self-sufficient, find purpose, and use their skills. So we’ve opted for written and visual stories that aim to inspire other companies to follow suit. The overarching message is that by overlooking these talented individuals (often due to bias), companies will miss out on driven people with unique skills who can help them grow and thrive.

 

The division has attracted many talented individuals who have gone on to build great careers. It’s caught the attention of several media outlets and continues to inspire people (including the company’s own clients) to be more open-minded.

Exhibition on a literary hero

When an acclaimed painter asked me to help write the story behind his new exhibition, I didn’t hesitate to say yes. His latest range of paintings revolved around the works of Hemingway, who happens to be one of my literary heroes. What struck me was that he felt deeply connected to the author — whom he called a kindred spirit — even though he wasn’t a huge fan of his books. It was Hemingway’s life the painter was fascinated with.

 

I discussed the project with the painter and perused a range of articles about his work on Hemingway. Then I wrote a piece that could serve as the basis for the exhibition, which toured around the world.

When an acclaimed painter asked me to help write the story behind his new exhibition, I didn’t hesitate to say yes. His latest range of paintings revolved around the works of Hemingway, who happens to be one of my literary heroes. What struck me was that he felt deeply connected to the author — whom he called a kindred spirit — even though he wasn’t a huge fan of his books. It was Hemingway’s life the painter was fascinated with.

 

I discussed the project with the painter and perused a range of articles about his work on Hemingway. Then I wrote a piece that could serve as the basis for the exhibition, which toured around the world.

Storytelling from scratch

An innovative consulting firm with eight partners and nearly 200 employees asked me to set up a storytelling project from scratch. The goal was to unearth and convey the partners’ story, including their humble beginnings and sustainable goals. But each partner in the firm had 20-30 years of experience working in the field. Although their views didn’t always align, I had to get them on the same page.

I sat down with each of them individually to conduct in-depth interviews. We discussed their views, beliefs, values, philosophy of life, and professional experience. In between these interviews, I talked to a few other people in the company to get different perspectives. I also studied some newspaper and magazine articles that had been written on the partners.

The story I wrote focused on the elements that united these eight individuals. I also created eight separate bios so each partner could share their own views. Additionally, I devised a plan to effectively communicate their story to the target audience. The firm asked me to help implement this plan by writing several types of content, including (opinion) articles, short scripts, a company magazine, and customer case studies.

Academy for journalists and copywriters

Several years ago, the founders of a leading marketing agency with more than 1,000 prominent clients asked me to help set up a brand-new academy for writers and journalists. The goal was to improve the quality of their writing and familiarize them with the agency’s philosophy.

 

During a range of meetings, we thoroughly discussed the founders’ beliefs and objectives. Then I developed course materials, creating a comprehensible module structure. I included essential writing principles and grammar rules, but I also incorporated the company’s story into every page. These efforts resulted in comprehensive course materials and a one-day training program that was met with great enthusiasm.

Several years ago, the founders of a leading marketing agency with more than 1,000 prominent clients asked me to help set up a brand-new academy for writers and journalists. The goal was to improve the quality of their writing and familiarize them with the agency’s philosophy.

 

During a range of meetings, we thoroughly discussed the founders’ beliefs and objectives. Then I developed course materials, creating a comprehensible module structure. I included essential writing principles and grammar rules, but I also incorporated the company’s story into every page. These efforts resulted in comprehensive course materials and a one-day training program that was met with great enthusiasm.

Existential Chapters

In the past 14 years, I’ve helped people find the right words to translate their ideas into coherent stories and well-formulated opinions.

I’ve often found myself having unexpected but fascinating conversations on life’s major questions.

 

As it turns out, many people like to gain more knowledge in this area, and most offer insightful perspectives. But they need tools to express their thoughts on abstract existential concepts.

 

That’s why I’ve created Existential Chapters, free letters containing reflections, real-life (hi)stories, guided exercises, concrete tips, and questions that provide insight into various existential and philosophical concepts.

 

If you want to gain in-depth knowledge and better articulate your own perspective on them, subscribe to Existential Chapters so these letters will regularly be delivered to your inbox.

Work

In my creative writing, I like to explore the human experience in all its facets. Through stories, I hope to make the abstract more tangible. Much of my writing zooms in on the individual to try and discover something about human nature—whether that relates to how we give meaning to life or why we make certain choices. I was a finalist in the 47th New Millennium Writing Awards and in one of Script Pipeline’s contests. My work has appeared or is forthcoming in various outlets, including Pipeline Artists, Script Magazine, Thrive Global, and Daily Philosophy.

 

Articles, interviews, and essays

 

I’m currently working on a novel. In between, I write shorter pieces like these:

 

 

 

 

 

 

Video interviews with professional storytellers

 

For some articles, I interview professional storytellers about their approach to the craft, their philosophy of life, and their perspective on today’s writing landscape. Watch the video interviews here.

 

Online seminar for Pipeline Artists

 

With roots in writing, storytelling, and the social sciences, research is ingrained in my being. In July 2023, Pipeline Artists asked me to host an online seminar on researching stories. You can watch the preview of this Symposium session and order the on-demand version here: How to Enrich and Speed Up Your Storytelling Process Through Research.

 

Short scripts

 

Clients often ask me to help them create documentaries and short (animated) videos that support their storytelling projects. Here’s an example of a short video script I wrote for LearningStone. It was used in a blog post, among other things.

There are many other places where you can find my writing, both online and offline. Much of my work has been published under the names of thought leaders and subject-matter experts.

 

Sometimes I work with clients one on one. Other times I work with entire teams. I love creative collaborations and enjoy joining forces with like-minded people. I firmly believe that by combining different areas of expertise, you can create something that exceeds the sum of all parts.

 

For a small selection of the clients I’ve worked with and projects I’ve worked on, have a look at my business website, Key Copy & Content.

 

To give an idea of the types of projects I take on, here are a few descriptions of projects I’ve worked on in recent years.

A story of empowerment

One of my favorite clients is a leading Microsoft partner that is all about innovation. Within a few years, the company grew from dozens to hundreds of employees (and counting). It has a division that actively recruits people who have great potential but don’t get a chance in the labor market because they’re not deemed fit to work, even though they really want to find a job. When hiring them, my client provides these individuals with everything they need to develop their skills — from training to special equipment.

 

To communicate this division’s story, I’ve written a range of articles and short documentary-style video scripts. When I sat down with the CEO, the program director, and the head of marketing to brainstorm the right angle, we agreed we wanted to avoid a self-congratulatory tone or make this come across like a charity project. Of course we all support charities, but the whole point of this program is to empower people who want to be self-sufficient, find purpose, and use their skills. So we’ve opted for written and visual stories that aim to inspire other companies to follow suit. The overarching message is that by overlooking these talented individuals (often due to bias), companies will miss out on driven people with unique skills who can help them grow and thrive.

 

The division has attracted many talented individuals who have gone on to build great careers. It’s caught the attention of several media outlets and continues to inspire people (including the company’s own clients) to be more open-minded.

Exhibition on a literary hero

When an acclaimed painter asked me to help write the story behind his new exhibition, I didn’t hesitate to say yes. His latest range of paintings revolved around the works of Hemingway, who happens to be one of my literary heroes. What struck me was that he felt deeply connected to the author — whom he called a kindred spirit — even though he wasn’t a huge fan of his books. It was Hemingway’s life the painter was fascinated with.

 

I discussed the project with the painter and perused a range of articles about his work on Hemingway. Then I wrote a piece that could serve as the basis for the exhibition, which toured around the world.

Storytelling from scratch

An innovative consulting firm with eight partners and nearly 200 employees asked me to set up a storytelling project from scratch. The goal was to unearth and convey the partners’ story, including their humble beginnings and sustainable goals. But each partner in the firm had 20-30 years of experience working in the field. Although their views didn’t always align, I had to get them on the same page.

I sat down with each of them individually to conduct in-depth interviews. We discussed their views, beliefs, values, philosophy of life, and professional experience. In between these interviews, I talked to a few other people in the company to get different perspectives. I also studied some newspaper and magazine articles that had been written on the partners.

The story I wrote focused on the elements that united these eight individuals. I also created eight separate bios so each partner could share their own views. Additionally, I devised a plan to effectively communicate their story to the target audience. The firm asked me to help implement this plan by writing several types of content, including (opinion) articles, short scripts, a company magazine, and customer case studies.

Academy for journalists and copywriters

Several years ago, the founders of a leading marketing agency with more than 1,000 prominent clients asked me to help set up a brand-new academy for writers and journalists. The goal was to improve the quality of their writing and familiarize them with the agency’s philosophy.

 

During a range of meetings, we thoroughly discussed the founders’ beliefs and objectives. Then I developed course materials, creating a comprehensible module structure. I included essential writing principles and grammar rules, but I also incorporated the company’s story into every page. These efforts resulted in comprehensive course materials and a one-day training program that was met with great enthusiasm.

Existential Chapters

In the past 14 years, I’ve helped people find the right words to translate their ideas into coherent stories and well-formulated opinions.

I’ve often found myself having unexpected but fascinating conversations on life’s major questions.

 

As it turns out, many people like to gain more knowledge in this area, and most offer insightful perspectives. But they need tools to express their thoughts on abstract existential concepts.

 

That’s why I’ve created Existential Chapters, free letters containing reflections, real-life (hi)stories, guided exercises, concrete tips, and questions that provide insight into various existential and philosophical concepts.

 

If you want to gain in-depth knowledge and better articulate your own perspective on them, subscribe to Existential Chapters so these letters will regularly be delivered to your inbox.

Subscribe to Existential Chapters

Want to explore existential questions and make abstract concepts more tangible?

 

I regularly send out free letters containing reflections, real-life (hi)stories, guided exercises, concrete tips, and questions that provide insight into various existential and philosophical concepts.

 

Subscribe to Existential Chapters to gain in-depth knowledge and better articulate your own perspective on them.